About Us

Rooted in Heritage. Built for Every Player.

At Starting Eleven, we're more than just a soccer store — we’re a community hub for the game in all its forms. Founded in Lexington, Kentucky, our mission is to honor the sport’s deep roots while serving the needs of today’s players, from first-timers to future pros.

We specialize in elite soccer boots, team apparel, goalkeeper gear, and training essentials, but our shelves are built for everyone who loves the game. Whether you're gearing up for the state final, suiting up for a local rec league, or joining a church league for the first time — we’ve got you covered.

We believe the game belongs to everyone. That’s why we stock products at every level and price point, offering trusted gear, stylish apparel, and expert guidance to help you play your best — no matter your age, skill level, or experience.

From youth clubs and competitive players to weekend warriors and casual fans, Starting Eleven is where soccer starts and continues.

Questions about sizing, shipping, or anything in between?

Drop us a line and one of our squad members will get back to you fast. If there’s gear you’re craving that isn’t on our shelves yet, let us know—we’re always scouting fresh products to keep your kit match‑ready.